Spanish Wanderlust is an experience-based service operating in Barcelona. The project was founded by Allison Pullen, who relocated from the USA. It focuses on providing personalized city tours, itinerary planning, and social integration services for visitors and expats. The core activity involves creating customized tours adapted to the specific interests and pace of the clients. In addition to traditional tourism services, the project organizes social events and consultation calls to help individuals structure their trips. The target audience primarily consists of English-speaking visitors, families, and newcomers to the city. A key component of the methodology is the integration of community-building into tourism. The project manages a newcomer community that utilizes WhatsApp and offline meetups to connect individuals. This approach reduces the friction of navigating a new city and accelerates the process of social integration. The business operates as a hybrid model that combines tourism with social events. It relies heavily on the founder's interpersonal skills and authentic personal experience to deliver high-quality, curated local experiences. The project prioritizes emotional connection and lifestyle immersion over standard information delivery. Currently in its early stage, Spanish Wanderlust has established active services and a growing community presence. The project demonstrates validated demand for experience-led services that address the need for belonging and connection among international residents and visitors.