DEEP TRANSFORMATION
Today, tens of thousands of people arrive in Spain from Latin America, Eastern Europe, France, Morocco, China, and other countries. They are not only workers but also entrepreneurs, freelancers, and professionals in technology, art, and education who bring new ideas, professional experience, cultural diversity, and creative energy.
AN ECONOMY DRIVEN BY PEOPLE
According to data from the Bank of Spain, by the end of 2024, 9.4 million people living in the country were born abroad - that's 19% of the population. In Barcelona, the share of foreigners is even higher - 26.4%, and most of them have been living here for more than four years. These people open businesses, create jobs, and serve as a bridge between cultures - their own and the Spanish.
THE NEW CALIFORNIA OF EUROPE
Spain is becoming the new California of Europe - a space for local brands and creative communities, where everything is born from within - from people. This movement is what we call the Impulse. It is this movement that Impulse Awards celebrates - an award for those who are not afraid to start anew and make Spain a land of new opportunities.